Delifrance Catalogue 2025

P • 1 8 V I E N N O I S E R I E MARKET SPLIT (1) MOST POPULAR PASTRIES (2) FRESH 53 % PACKAGED (Ambient) BAH (Consumer Bags) of consumers eat pastries as a treat or reward , or to cheer themselves up of consumers buy pastries simply because they like the taste ! of consumers buy pastries because they are convenient ! 43 % 4 % KEY SECTOR FIGURES (1) Pastries eaten most often. £ 1.7 bn Market worth € 253 m Market worth (1) Gira 2022 (Viennoiserie data includes Danish pastries, Brioches and Doughnuts) - (2) Délifrance Consumer Research 2020-21 + 1.5 % CAGR forecast for Bake Off Viennoiserie volume to 2026 + 6.4 % CAGR forecast for Bake Off Viennoiserie volume to 2026 Pain au Chocolat 39 % 36 % Butter Croissant 28 % Chocolate Croissant 23 % Almond Croissant 16 % Pain aux Raisins PURCHASE CONSIDERATIONS (2) 66 % 55 % 45 %

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